Efficient Navigation - Day 01
User research shows that when visitors come to the site, they prefer to filter by pet rather than product. How would this impact the information architecture of the site, particularly the page navigation at the top?
Marketing Real Estate - Day 02
The marketing team has three campaigns scheduled to run at the same time: Black Friday, a strategic brand partnership, and an ad to promote their new mobile app. They would like all three to launch and be promoted at the same time. How will you accomplish this?
Top Products - Day 03
You’re given a google sheet that includes a complete list of products and tasked with organizing the information in a way that aligns with marketing initiatives. Which products will you feature on the landing page?
User Support - Day 04
While site organization helps decrease a user’s need for help, there may be more finite questions such as “how do I find all grain free products?” What can be implemented or added to the landing page experience to help users connect with customer support?
Simplified Purchase Flow - Day 05
25% of users are adding items to their cart, but not completing the purchase process. Through user surveys, they’ve expressed that the cart is hard to edit and there are too many steps in the purchase process. How will you simplify the purchase flow?
Subscribe & Save - Day 06
Since revenues are decreasing, the company wants to provide a way to ensure that users are relying on their services month over month. Design a way for the user to subscribe to a product over a designated period of time.
Rate Experience - Day 07
Involving user feedback is a simple way to earn trust and improve user experience. Design a rate experience for users, which is triggered at the end of the purchase flow. Get their thoughts on the new cart experience and use it as an opportunity to find out what they’re looking for in a mobile app.
Mobile Experience - Day 08 (Tablet)
If an e-commerce experience has not been optimized for mobile, it loses customers and revenues drop. Design the mobile experience for the current website.
Mobile Experience - Day 08 (Mobile)
If an e-commerce experience has not been optimized for mobile, it loses customers and revenues drop. Design the mobile experience for the current website.
